Sustainability means meeting our own needs without compromising the ability of future generations to meet their own needs.   The concept of sustainability is the health of our ecosystems and environment necessary for the survival of humans and other organisms. 

Why organic cotton is better? 

No toxic chemicals are used in the growing of organic cotton. It doesn’t damage the soil, has less impact on the air, and uses 88% less water and 62% less energy. Conventional cotton uses about 16% of the world’s insecticides and 7% of pesticides.  These toxins are harmful for farmers and workers, us as consumers, and entire wildlife eco-systems. By 2025, two-thirds of the world’s population may face water shortages. But organic cotton is 80% rain-fed, which reduces pressure on local water sources. The absence of chemicals also means that water is cleaner and safer. Cotton is often grown in water-scarce areas using irrigation and it takes 2,700 liters of water to make a conventional cotton t-shirt. 

What is rPET?

rPET is recycled polyester, recycled plastic bottles which may be turned into polyester fiber.

Polyester is typically derived from petroleum-based ingredients, accounts for more than 65% of the fibers used in the textile and apparel industry, which means that employing rPET as a direct replacement immediately takes a load off dwindling finite resources. 

All textiles shed in the wash, whether natural or not. What sheds off synthetic materials like polyester are what scientists call microplastics, which persist in the environment and never degrade.    

Creating rPET is less polluting, manufacturing rPET generates 79% less carbon emissions than producing its virgin counterpart.  On that score, recycled polyester is way better than polyester made from virgin oil, especially if it encourages more recycling of plastic water bottles, and helps get them out of the environment, it ensures these bottle don’t end up in landfill. It also means we can leave the planet as it is: rather than obtaining the core ingredient via the highly damaging process of crude oil primary extraction, we instead make use of a product in abundance that may otherwise have directly contributed to landfill.

 Why overstock cloth (deadstock fabric)?

It's kinder to the planet, reduces textile waste, but it also saves energy by reducing the carbon footprint that would have been expended in the productions of new materials. While it’s definitely a more environmentally friendly choice to reuse materials and fabrics in a way that decreases the amount that ends up in landfills.  So, while the use of deadstock fabrics have positive impacts, they are restricted to short-term influences and we need to be thinking of more long term solutions when it comes to the fashion industry and its effects on the planet. Brands sourcing dead-stock fabric is a step in the right direction and will always be a better option than producing new textiles, but we cannot stop there. As a community of producers and consumers we need to continue making better steps towards a more sustainable fashion future.